Chinese Business & Social Etiquette

Our coaching sessions are tailored for executives engaging with China, whether you’re preparing for a business trip, expanding your role, or looking for ongoing support in navigating cross-cultural environments. We help you understand why things work the way they do in China.

Topics include:

• Core concepts in Chinese philosophy and culture
• Business thinking: decision-making, hierarchies, communication
• Social etiquette: gifting, greetings, and hospitality norms
• Do’s and don’ts in China
• Overview of the Chinese digital ecosystem: must-know apps, daily tools, and digital behaviors
  
• Chinese consumer behavior, Gen-Z values, e-commerce platforms, influencer economy, and more

Available as 1:1 coaching, team workshops, or compact sessions tailored to your travel, project, or business goals.

Social Media Platforms

We create your profiles on key platforms such as WeChat, RED, TikTok, and Weibo, and take full charge of management—from customer interactions to the integration of e-commerce features. Our goal is to fully utilize these platforms and ensure a strong brand presence through continuous support.

KOL & Influencers Campaigns

We have a broad network of Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), celebrities and influencers. We strategically form partnerships with them to elevate your brand. 

Social Media Content Strategy

We craft compelling social media content, both organic and paid, that aligns with your selected distribution channels. Our focus extends to defining your target audience, ensuring engagement with the right demographics through tailored strategies that meet your campaign goals.

Data-Driven Analytics

We implement advanced analytics to measure the digital marketing performance, which also identify and showcase potential leads. Our data-driven approach allows us to provide insights into user behavior, preferences, and engagement patterns.

Market Analysis

We conduct analysis tailored to your specific business area within the dynamic digital landscape of China. We provide insights into Chinese consumer behavior, market trends, and emerging technologies relevant to your industry.

Consumer Insights

Deepen your understanding of Chinese consumer behavior and purchasing patterns. Our market research provides valuable insights, enabling you to tailor your strategies effectively and meet the needs and preferences of your target audience in China.

Cultural Adaptation

We adopt an individualized approach to understand your business and products. We develop strategies that resonate culturally, ensuring your marketing messages and practices align with local consumer expectations and cultural nuances.

Content & Ad Strategy

We determine the optimal use of paid advertising and organic content to maximize reach on targeted platforms, continuously refining our approach based on performance data to enhance your brand's visibility and engagement.

Event Planning

Whether it is an exhibition, pop-up event, or collaboration with Chinese influencers, we plan and execute your event and ensure a memorable experience for your audience.

Influencer Collaboration

Elevate your brand through strategic collaborations with Chinese influencers, KOLs and artists. We facilitate partnerships that resonate with your brand, enhancing visibility and engagement in the Chinese market.  

Media & PR

We have an extensive network of local media contacts and PR firms. This way, your brand gains significant exposure and builds a strong presence in the Chinese market.

Venue & Logistics

We know the good venues and handle the complex logistics. Trust us with a  seamless execution and expect a stress-free experience for your event.